October 20, 2019

How to Leverage Celebrities and Social Media

Recently, however, I started noticing an independent Los Angeles-based shoe brand making noise online. Launched in 2002 by two best friends, Robert Nand and Rich ...
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Capturing Filipino Consumers

According to Luz Barra, commercial director of consumer knowledge and insights firm, Kantar Worldpanel, Filipino consumers could be understood by analyzing their product preference(s) for ...
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Television Remains an Essential Part of Filipinos

The changes in media landscape also change the way consumers access information about products and services. Television remains an essential part of Filipinos’ everyday lives, ...
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